As Scott Van Pelt on ESPN today said that security in the Masters every Uppity patrons can treat the establishment of the beautiful south. What I can not control is the sky – at least not entirely anyway this is like an airplane with the banner “Tiger: Did you mean ‘Bootyism’? “They managed to get ahead in the course.
First of all congratulations for ESPN to show the level of discussion (even if they were due to AP photogs always dissolved in air, had no choice) and then his presence.
Secondly, if these people think they are God’s country, invading the airspace so? Usually the answer: “PETA would be.” But since this has nothing to do with animals, and Buddhists do not really like wearing the kind of aggressive Sky humiliation “of the public appears to corner, let’s just assume it was the Chi Phi at UGA and move on. This is a better use of resources than usual.
© 2007 The Composed Gentleman | Visit my other blog Looking Through Foreign Eyes.
Disclaimer: This site contains links to other Web sites. The owner of this blog has no control over the content or privacy practices of those sites. The information provided here is for general information purpose only. Comments are moderated. If in any case the owner approves a comment, it should not be taken as an endorsement of that comment. The owner doesn't claim full ownership of all photos or articles posted on this site. If the respective copyright owners wish for their photos or articles to be taken down, feel free to e-mail me and the links will be taken down immediately.
Please keep your comments relevant to this blog entry. Email addresses are never displayed, but they are required to confirm your comments.
When you enter your name and email address, you'll be sent a link to confirm your comment, and a password. To leave another comment, just use that password.
To create a live link, simply type the URL (including http://) or email address and we will make it a live link for you. You can put up to 3 URLs in your comments. Line breaks and paragraphs are automatically converted — no need to use <p> or <br /> tags.
Nike just released its first post-scandal Tiger Woods ad, featuring a simple black-and-white shot of a forlorn-looking Woods in Nike garb, staring into the camera as the voice of his late father Earl Woods plays overhead. “Tiger, I am more prone to be inquisitive,” says the elder Woods in the 30-second spot, which played tonight on ESPN and the Golf Channel. “To promote discussion. I want to find out what your thinking was. I want to find out what your feelings are. And did you learn anything?” The camera slowly zooms in on Tiger’s face, finally flash-cutting in silence to a white Nike logo against a black screen.
Check out the ad after the jump, and then let’s discuss it, shall we?
It’s not clear yet where the audio of Earl Woods, who passed away in 2006, originally came from, but using it to essentially rebuke Tiger for his behavior is definitely all kinds of striking. It’s also intriguing as an act of brand management — Nike’s and Tiger’s. When asked about the ad, Nike’s only response was the following statement: “We support Tiger and his family. As he returns to competitive golf, the ad addresses his time away from the game using the powerful words of his father.”
What’s most interesting to me about the ad is how it plays as an act of both personal and corporate penance. Nike has been one of the superstar golfer’s most steadfast supporters in the wake of the image-shattering revelations of Woods’ habitual infidelity, and now the company gets to justify its loyalty by also serving as Tiger’s surrogate scold. And just in time for his return to golf at one of the sport’s biggest tournaments, too.
What do you make of the ad, Popwatchers? Is it the right first step? Does using Earl Woods’ words from beyond the grave work for you, or is it just simply too eerie? And do you think it’s smart for Nike to be front-and-center on Woods’ national campaign to make amends?
Sponsors:
__________________________________________
Jack Russell Training
Kilts-Men
Kitchenaid Stand Mixers
Natural Cure Hemorrhoids
